In general, he can sell his client's rights to resell the product. This can usually be edited and claimed as your own and this is the easiest and quickest way to get a product on the market.
RR - resale rights
Generally, you can sell this product as your own but will not be able to pass any of your customer's resale rights to the product. Therefore, this product will only have personal rights
PLR - Distributors rights
These products can be edited or divided into smaller packages or in combination with other products to make a unique package available only to you. The license of each product must be read to ensure you are fully aware of what is allowed. It can offer PLR for personal use only so you can edit or repackage but only sell the product with your own personal use to your client if it allows resale or even master resale rights then you can pack and sell for more.
PU - For personal use only
Quite self explanatory indeed, the products listed with this license are for their own use only. They can not be resold or transfer any rights.
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